Best Practices for Your Instagram TV Strategy
IGTV is a popular feature of Instagram. It allows users to post short and lengthy videos. It can be an excellent tool for individuals, brands, or businesses. If you know the benefit of Instagram TV, here are some of the best ways to make your channel binge-worthy.
- Promote Your Instagram TV Video
Promotion is key for any social media platform. It is essential on Instagram. If you want to connect with your target audience, then you an excellent promotional strategy before you hit “record.”
After you have posted your video on Instagram, remember to promote it in various ways. It includes linking it to an Instagram story.
See More: Buy Instagram Likes UK
- Make Your Content Exciting
Instagram TV allows users to post videos of shorter and longer duration. But, you still only have a few seconds to earn your audience’s attention. Make sure you post videos that grab attention instantly.
- Know Your Brand
Aesthetics is crucial when posting on Instagram. The best brands know how to maintain cohesive brand identity across all the channels. If Instagram allows you to post videos of longer length, do not forget your personality. Revenue goes up by consistent branding.
When you upload a video on Instagram TV, the app will use the first frame of your video as a cover photo. However, you can change it by editing the cover before you upload the video.
- Choose the Right Length
Instagram indeed gives you the option to post content up to 60 minutes – does not mean that you need to use that full 60 minutes. The idea is that you have more flexibility to create immersive content – whether it is 10 minutes, 30 minutes, or 1 minute long.
- Stick to a schedule
The importance of schedule cannot be ignored when it comes to keeping your audience engaged. As you start to incorporate your Instagram TV strategy into your social media strategy, make sure you have some schedule in place.
You can use an online tool that will assist you with scheduling and engaging your audience.
See More:
